UPI Payments in October 2025: Top Apps, Market Share & Key Insights
Unified Payments Interface (UPI) continues to be the backbone of India’s digital payments revolution. In October 2025, UPI crossed new milestones with record-breaking transaction volumes driven mainly by leading fintech platforms.
Using official ecosystem statistics, here’s a deep dive into which UPI apps contributed the most, how the market is shifting, and what it means for India’s digital economy.
UPI Landscape in October 2025 — A Quick Overview
UPI remains India’s most preferred mode of digital payment due to:
- Instant money transfer
- Zero charges for customers
- High availability across banks & apps
- Widespread merchant acceptance
In October 2025, the system recorded historic highs, with over billions of transactions spread across consumer and merchant payments.
However, the dominance clearly remains with a few major players, led by PhonePe, Google Pay, and Paytm.
Top UPI Apps by Transaction Volume (October 2025)
Based on the dataset you provided, the top UPI apps in October 2025 are:
| Rank | UPI App | Transaction Volume (Mn) | Market Share (%) |
|---|---|---|---|
| 1 | PhonePe | ~9412 Mn | 48.9% |
| 2 | Google Pay | ~7165 Mn | 37.2% |
| 3 | Paytm | ~1522 Mn | 7.9% |
| 4 | Navi | ~577 Mn | 3.0% |
| 5 | super.money | ~277 Mn | 1.4% |
| 6 | Cred | ~171 Mn | 0.9% |
| 7 | FamApp by Trio | ~140 Mn | 0.8% |
Together, the top 7 apps account for almost the entire UPI ecosystem, with PhonePe and Google Pay alone taking over 85%+ market share.
Key Insights from October 2025 UPI Data
1. PhonePe continues to dominate
With 48.9% share, PhonePe remains India’s most preferred UPI platform—thanks to:
- Deep merchant integration
- Strong ad campaigns
- Wide acceptance
- Smooth user experience
2. Google Pay holds a strong second spot
Google Pay commands 37.2% share, especially dominating peer-to-peer transfers among urban users.
3. Paytm retains third position despite challenges
With 7.9% share, Paytm still holds relevance due to:
- Small merchants
- Offline QR dominance
- Pre-existing user base
4. New-age fintechs are growing rapidly
Apps like Navi, super.money, Cred and FamApp are gaining traction, driven by:
- Cashback models
- Credit-based offerings
- New UPI innovations
5. Market consolidation is evident
Despite 40+ UPI apps in India, over 95% of UPI transactions come from just three apps.
Final Thoughts
October 2025 reaffirmed UPI’s position as the world’s fastest-growing real-time payments system. With nearly half the market share, PhonePe leads the race, followed by Google Pay as a strong second.
As digital adoption deepens, India’s fintech boom will continue evolving—bringing new features, players, and user experiences.
