UPI Apps Market Share in India January 2026 showing PhonePe, Google Pay and Paytm transaction volume comparison with December 2025 based on NPCI data

UPI January 2026 Performance – Latest Official Data

📌 Overall UPI Statistics – January 2026

  • Total Transactions: 21,272.57 Million (≈ 21.27 Billion)
  • Total Transaction Value: ₹28,00,739.45 Crore
  • Average Daily Transactions: ~686 Million

This shows sustained momentum compared to December 2025, where UPI had already crossed the 21 billion mark.


UPI Apps Market Share – January 2026 (App-wise Breakdown)

Below is the latest app-wise UPI transaction volume:

RankUPI AppJan 2026 Volume (Mn)Market Share (Approx.)
1PhonePe9,913.63~46%
2Google Pay7,229.11~34%
3Paytm1,659.49~7.8%
4Navi709.26~3.3%
5super.money298.41~1.4%
6BHIM172.07~0.8%
7CRED156.86~0.7%
8Axis Bank Apps153+~0.7%
9WhatsApp Pay113+~0.5%
OthersRemaining Share~5–6%

December 2025 vs January 2026 – Month-on-Month Comparison

UPI AppDec 2025 (Mn)Jan 2026 (Mn)Trend
PhonePe9,8109,913⬆ Growth
Google Pay7,4967,229⬇ Slight Dip
Paytm1,6551,659⬆ Stable Growth
Navi678709⬆ Growth
super.money287298⬆ Growth
BHIM158172⬆ Growth
CRED157157➖ Stable

🔎 Key Observations

  • PhonePe strengthened its leadership with incremental growth.
  • Google Pay saw a slight correction, but remains firmly in second place.
  • Mid-tier players like Navi and BHIM showed positive growth.
  • Market concentration remains high, with top two apps controlling ~80%+ volume.

Why UPI Continues to Grow in 2026

1️⃣ Deep Merchant Penetration

UPI QR codes are now available from metros to rural kirana stores.

2️⃣ Seamless User Experience

Apps like PhonePe, Google Pay, and Paytm provide instant transfers, bill payments, and credit integrations.

3️⃣ Expansion of Credit on UPI

Credit cards linked to UPI are gaining traction, increasing transaction value.

4️⃣ Government & NPCI Push

Continuous innovation by NPCI ensures security, speed, and scalability.


UPI Market Concentration – Is It a Concern?

While innovation thrives, the dominance of PhonePe and Google Pay raises discussions about:

  • Market share caps proposed by NPCI
  • Need for ecosystem diversification
  • Level playing field for emerging fintech apps

However, strong infrastructure and competition continue to drive growth.


UPI 2026 Outlook

Experts expect:

  • Higher merchant credit adoption
  • Cross-border UPI expansion
  • Increased integration with financial products
  • Stronger fraud monitoring mechanisms

UPI is evolving beyond payments — it is becoming India’s digital financial layer.


Conclusion

January 2026 reaffirms that UPI remains the most dominant retail payment system in India, with over 21.27 billion transactions in a single month.

While PhonePe and Google Pay dominate the ecosystem, mid-tier players are gradually expanding their footprint.

India’s digital payments journey is not slowing down — it is accelerating.

0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments